"It's Important to Note*" in bold across the front, the kind of phrase that precedes three paragraphs of hedging nobody asked for. Underneath, in the smallest print the printer could manage: "*it isn't."

You know the pattern. Every answer wrapped in caveats, every caveat wrapped in confidence, and somewhere in there a sentence that starts important and ends nowhere. This mug is for the people who read the disclaimer first and trust it least.

Printed on both sides, so whoever's holding it gets the full effect no matter which way round they pick it up.

• Ceramic, glossy white finish
• Two sizes: 11oz (325ml) or 15oz (440ml)
• Dishwasher and microwave safe
• Made to order and sent tracked, with free delivery